Do you have an idea for a book, but something is holding you back? A voice in your head that tells you it is too much work, or no one will buy it or it won’t be good enough?
Don’t listen to that voice! If your dream is to write a book or be a published author, here are some ways to reach that goal:
1. Start small with a blog. Every day, write an entry- a couple paragraphs or a complete chapter; share it with the world or keep it quiet. But over time, you will have a book that you can turn into an ebook!
2. Don’t go it alone. Consider a collection of chapters or tips from colleagues that are aligned with your brand and target market. Laurie Dupar of Coaching for ADHD is the co-author and editor of two books- 365 ways to succeed with ADHD and this year’s 365+1 ways to succeed with ADHD. She gathered together 80 other experts in ADHD and each contributed a specific tip and strategy. The combined collection is amazing!
3. Just do it. Months ago, Julie McGrath of The Joy Source had that voice in her head and she sat right down and did it! She didn’t let that voice take over, and she attracted the right words, found an editor and book designer and the rest is history- her book launches Nov 8 on Amazon: Joy-Worthy: A Mother’s Guide to More Joy, Less Stress and No Guilt!
Stay tuned for next steps and tools to help make that book publishing easier!
You’ve probably heard the terms…guerrilla marketing, inbound marketing, affiliate marketing…different ways of getting your business out there to potential clients or customers. The methods overlap, packaged in different theories or ways of doing things, and I’ve learned that what’s the main difference is your belief system.
There are aggressive ways to market if you want to sell, sell, sell. Other softer styles if you want to attract leads and turn them into customers. And finally a community building approach that focuses on using relationships to share your product. How you’re marketing yourself and your products depends on your brand, type of business and your beliefs.
While I’ve seen each of these methods work, I do think there is another type out there that is formulating. Something that works for businesses based on passion and soul…a way of communicating to people that isn’t aggressive or pushy, but encouraging and empowering. Maybe it’s the social worker in me (something I’ve had to battle in the for-profit world) and I’m too touchy-feelly, but I see that something is missing in the way I promote services and products that can enrich and change a person’s soul, beliefs and joy of life.
When people ask me who I work with-who is my ideal client- I have a two part answer. First, I work with people within the wellness/helping field…those who aim to improve the lives of their clients. The second caveat is that my clients have to work from their heart and soul. In other words, they believe their work is a calling…something they are meant to do. These are the people I LOVE to work with- who either hit a rough spot in life and used the lessons to create something amazing, or had always had this itch inside their head to do something, or have the belief that we all have a path to follow.
If you are one of these people, you should check out Kathleen Hanagan’s upcoming FREE call on October 18 at 7:30EST: The Sacred Union of Profit and Purpose- 5 Secrets to a Soul-Infused Business. It will help you to create a business that offers you the opportunity to earn a great living following your purpose. Because what good does all the money in the world do you, if you are not deeply satisfied and joyful? And what good is being of service if you struggle to make ends meet?
This month seems to be the summer of the teleclass. Most of my time and energy has gone into the promoting and publishing activities. Fortunately not the creating part since I hate recording and listening to my own voice. And in case you have been thinking about creating a seminar you can present over the phone to a ‘live audience’, or podcasts to be downloaded, it’s an easy simple process once you know the steps and software. (And for vocab purposes, I’m going to refer to this as a class)
- Build your list- you can create the most informative, life altering class/podcast, but if you don’t have a list of interested contacts who will listen or purchase, you are just talking to yourself.
- Schedule the class and inform your list- use email marketing, social media, print, affiliate marketing, networks; you name it to publicize your class
- Set up a ‘place to hold’ your class- create an account at FreeConferenceCalling that will allow you to gather everyone together on one line and even record the call (make sure you send that number and code to your registrants)
- Keep track of registrants- this is where things get tricky in terms of what you want to use to register people. You can use regular email, or add a sign up box on your site (or within your promotional email) that creates a new list for your email marketing (Constant Contact has a great Event Marketing feature that can also help with this). That way you can send out autoresponders to the registrants so they get the details automatically.
- Hold your class- call in, sit down, relax and work your magic. This is the only step I don’t get involve in- the content is all my clients’ skill, knowledge and talent.
- Record the call- simply press the right buttons to record the call and the site does the rest.
- Edit the call- especially if you don’t want to include comments and discussion by others (unless you have their permission or you are just sharing the mp3 with the call attendees- but make sure you tell people you are recording and will be sharing without editing). Don’t worry if you ‘umm’ or ‘so’ your way through the call. If it’s too much, then edit using free downloadable software from Audacity. However, please note that today’s consumers want you to be real and authentic, so even if it’s not completely polished, it’s okay.
- Share the call- Free Conference Calling will save your recorded call as an mp3 and there’s really nothing (other than the editing) you need to do to share it. The site will also provide you with html code to add to your website or provide you with the details so people can just go to the FCC site and listen.
- Upload to your site- if you prefer, you can download the mp3 from FCC and upload it to your site. If you need a FTP program, download Coffee Cup which is an easy free program to learn and use.
- Sell the call- even after you hold the class, you can use the podcast as a product. Simply add a shopping cart to your website or blog and earn some extra passive income!
ROI. Return On Investment. I talk about this often with clients- how certain tools, especially free ones like social media and blogs, can grant 100% ROI for their wallet (but maybe not for their daily schedule). We iron out ways to get the best for their limited marketing budgets, trying to diversify our actions to reach a large number of potential leads and convert them into paying clients.
That diversification is key, because you never can truly predict where your next client will come from or what blog post, status update, or email campaign will connect with them.
Take for example a press release written for Julie McGrath’s The Joy Source. Last summer, we crafted a beautiful piece on the launching of her new business and inaugural event. We sent it off to the local paper with high hopes of a plug in the business section or even a feature article. However, a week later, there was only a brief mention…a few words at the bottom of the Business page.
That was all. Ugh.
Instead of being deflated, I saved the newspaper, happy to have something published. And unknown to us, so did a woman across town. She cut it out, hung it on her fridge, wanting to connect with The Joy Source simply because of the name. She started following Julie’s blog and when registration for the Woman’s Weekend of Rest and Renewal opened up this past March, this woman signed up and brought three friends. All from seven words in a local newspaper.
So the moral of this story? Try as many avenues to authentically share your brand, business, message and products/service as you can. And don’t get discouraged- you never know how or when you will resonate with people.
P.S. If you do the math, Julie contracted with me for an hour to write the press release. Her ROI? 3000%!
And if you are looking to write a press release, stay tuned…I will walk you through it.
Here’s an idea on how to make your brand come alive and walk around town- the t-shirt! And ironically, I was able to put the ‘talk’ into action at my client’s event, The Joy Source‘s Women’s Weekend of Rest and Renewal. Yes, that’s me on the left (and Julie McGrath looking gorgeous and inspiring on the right!):
Julie created the t-shirt with her logo to help attendees of the workshop know who to go to with questions, concerns and clarifications. In the future, she plans to sell them at the October Women’s Day of Inspiration and Joy, so stay tuned if you like the shirt! It will soon be available for purchase so you can feel sunny and inspired as well.
Thanks, Julie, for allowing me to be a part of your amazing weekend event!